Our goal is to guide our customers. This requires we 1) have expertise to act as a guide and 2) empathy enticing them to follow. We believe meaning and satisfaction in work is produced by the experience of someone else enjoying what you have made. This could be building a house, cutting flowers, or baking a loaf of bread. The point is, you experience connection between what your hands produce and someone’s enjoyment of that product. In the corporate world, finding meaningful work is nearly impossible. Everything is disconnected—and it must be, if the goal is to build a machine where people are merely replaceable cogs. CliffMade (Oak Cliff Coffee Roasters, Davis Street Espresso, Five Mile, Candor Bread) is a place that emphasizes meaningful work. We lead and serve our customers. We put a lot of work into understanding what is good and how to accomplish it at some scale, so we can serve our customers as we should. We’re not looking to make it just because we can sell it. We make coffee, chocolate, and bread at nationally award-winning levels. And while there is something simple about great food, nothing about this is easy. Making something great is just the start, because we must continue doing it again and again and again, all for the purpose of serving the neighborhood. You’ll be on a team with attention and care as its foundation. We can train skill and knowledge, but we can’t train you on how to care. You have to bring that yourself.